Founder and Chief Executive Officer Bryon Rice established Foundations Investment Advisors in 2015 with the directive of providing the end client a legitimate opportunity to achieve their financial goals. As a 23-year veteran of the financial services industry, Bryon leads the decision-making process at Foundations with the input of a team he hand-picked for their ability to laser-focus on the client without dropping the ball, because doing so can be catastrophic for the investor at or near retirement. Providing straightforward advice and always doing what you say you will do aren’t just the words he lives by; they are the founding principles and modus operandi of the entire firm.
A lifelong entrepreneur, Bryon acquired his work ethic at the age of eight, working days, evenings, and weekends at the Pioneer Chicken restaurant owned by his father. By the age of seventeen Bryon owned his own successful business and from there was recruited into the insurance industry in 1996. After setting up his own retail practice in Corona, California, where he currently lives with his wife and four kids, Bryon went on to become President of Magellan Financial in 2002, one of the fastest-growing financial marketing organizations in the industry, with nearly $2 billion in annual sales. In 2018 he established the full-service advisory firm Alpha 1Tax & Wealth, with Pro Football Hall of Famer Terrell Davis, based out of Denver, Colorado. He is a supporter of the Travis Mills Foundation to aid recalibrated veterans and their families, and when not running his companies, he enjoys fishing and is a self-professed foodie and lover of wine.